The Art of the Craving: Why People Don’t Buy Products, They Buy Solutions

if you are into business, there is one secret you must carry in your pocket every day: 

Human beings do not move until they feel the heat. 

Think about it. If you want a man to drink water, you don’t need to lecture him on the minerals in the glass. Just pray for intense, scorching sunshine.

When the sun is beating down on his head and his throat is parched, he won't wait for you to market the water; he will look for it with everything he has.

The same thing applies to your business. 

For example, If you are selling sweaters in the heat of July, you are fighting an uphill battle. 

How can you be selling sweaters in a hot weather?

Someone selling bikinis will make more profit than you.

But if global cold weather hits, you won’t even need to shout your price before people start rushing your shop.

Create the Environment, Not Just the Advert

To make massive sales, you must stop "selling" and start building an environment. Every human being on this earth is primarily concerned with attending to their own desires and solving their own problems.

Your job is to make them realize that their current situation needs your intervention.

For the Beauty Sellers: If you are selling wigs, don’t just post "Wig for sale: 50k." No! Talk about the "Boss Lady" aura. 

Show them how a classy, well-laid wig can transform a woman’s confidence and skyrocket her self-esteem before she even enters a boardroom. 

Make her feel the beauty, and she will find the money.

For the Health Practitioners: If you are selling diabetic medicine, you must be a bit firm. 

Give them a clear picture of the reality, show them what diabetes does to individuals who ignore the signs or refuse to get the right cure on time. 

When the fear of the consequence outweighs the cost of the medicine, they will buy.

The Power of Influence

You cannot do this work with "dry" content. You need to build a hunger in your audience. This is where a skilled content manager comes in. 

You need someone who can craft highly influential video scripts that speak directly to the heart (and the pockets) of your audience.

When people watch a video that mirrors their struggles and offers a glorious solution, they don't just "watch"—they make buying decisions.

My Final Word for You

Remember, business is 10% product and 90% psychology. Don't just show them what you have; show them why they cannot survive another day without it. 

Build that environment of desire, and watch your stock disappear from the shelves.